Growth Review
This review is about who your website brings in. The site has real strengths: a genuine family business story going back to 1983, a working Google reviews widget showing 5.0 stars from 65-plus reviews, and 73 tracked keywords, more than most installers your size. The housekeeping is what's holding it back. Three different pages compete for the same EV charger searches, every page title on the site still says "2025," and one live page has no content at all, just the word "test." It's all detailed below, with what to do about each one.
73 keywords are tracked against this site, more breadth than most competitors. The traffic doesn't follow, because several of your biggest searches are split across multiple pages instead of consolidated onto one.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electric vehicle charging station | 22.2K | Your biggest tracked search. Ranks 59th and 61st, both from the same page. | 59th |
| ev charger | 5.4K | Ranking from three different URLs at once: 70th, 72nd and 94th. | 70th |
| ev charger dublin | 110 | 35th on one page, 80th and 85th on two others. | 35th |
| charging station | 4.4K | Your only real traffic on the list, 39th, still page four. | 39th |
| solar panel installers ireland | 720 | Ranking from two separate pages: 69th and 90th. | 69th |
| mchugh | 2.9K | 12th for your own name, your strongest result on the list. | 12th |
"Ev chargers dublin," "domestic car charging" and "electric vehicle charger dublin" are three separate live pages, each trying to rank for overlapping EV charger searches. Google has to decide which one to trust and ends up splitting authority across all three, none of them reaching page one. The same thing happens with solar panel installers: "solar panel installation dublin" and "pv panel installer dublin" compete against each other for the same search.
The homepage itself is in good shape, with real reviews and a genuine business story. These are the checkable technical issues underneath it.
This is not a design problem, it is steady monthly work. Nothing here needs a rebuild. It needs the three EV pages merged into one, the stray pages cleaned up, and the dates updated.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are cleanup. The bottom block is the consolidation work that should move the ranking.
35,320 searches every month.
Around 2 visits a month currently arriving from all 73 tracked keywords combined.
One confirmed top-20 ranking anywhere in the report, and it's your own business name.
Electric vehicle charging station alone is 22,200 searches a month, and it's split across three of your own pages instead of concentrated on one. Add the EV charger and solar installer searches on top and the real, addressable volume here is well into the tens of thousands. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your tracked keyword count grew 14% over the last month, which means Google is actively re-evaluating this site right now. Consolidating the split pages while that re-evaluation is happening gets the benefit faster than waiting for the next crawl cycle.